Physician’s Billing Alternative Management Team

President - Gary Dobel

Gary is the leader of the Physican's Billing Alternative team. Gary’s experience as an executive leading the charge for large technology driven corporations like MCI, MFS & ATT makes him a perfect fit to lead the company’s growth initiatives that will be driven by the emergence of Electronic Health Records. In addition to being President, Gary will run the sales and marketing organization on behalf of the company. His “roll up your sleeve” approach and strong family values resonate throughout the company, which enables the rest of the team to stay focused on our core mission.

“The mission of Physician’s Billing Alternative is to provide leading technology solutions and best-in-class customer support to the medical business community that promotes the efficient and effective use of PBA’s resources in compliance with applicable laws and regulations, to create overall success for our customers and future customers. “

Vice President of Operations - Penny Christiansen

Penny has been with the Physican's Billing Alternative for over 13 years and has 20 plus years of experience in Medical Billing and Collections. Her specialty is collections, but Penny possess so much knowledge in this industry that she has taught medical billing and coding classes and also handles Medicare and Medicaid credentialing for the practices that we service.

However, with all of this knowledge, Penny's greatest asset may be her ability to work with our clients to help them better understand how to manage their day to day responsibilities in a more efficient and profitable manner.

Executive Director of Administration - Dania Sasso

Dania has been with Physican's Billing Alternative for over 8 years and has more then 20 years experience in Medical Billing. In addition to her great knowledge base of Medical Billing, Dania also brings over 16 years of supervisor experience to the team. While Dania's experience alone makes her a fantastic resource for our company and our clients, what really enables Dania to stand out amongst all of her peers in the industry is that her experience is from all sides of the equation. Dania gained her knowledge by working for insurance companies, physicians’ offices as well as with our billing company. Dania has proven to be an outstanding resource for our customers and is someone that they know they can count on when they need assistance from A to Z.

Director of IT - James Smith

James brings his 20 plus years experience in Information Technology to the Physican's Billing Alternative team. Working in the very demanding industries of commercial banking and hospitality, has prepared James for the evolution that the medical billing industry is about to embark on. He is more than up to the challenge to lead our organization into the deployment and implementation phase of the progressive move into Electronic Health Records. James prides himself in staying ahead of the curve of the ever changing world of technology by immersing himself into research and development. If your practice is challenged by the changing technological environment, please feel free to contact James with any of your questions or concerns. It will be his pleasure to assist you.